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What is the state of AI (and where is it going)?
At the Future of Business with AI Summit held at the Massachusetts Institute of Technology (MIT) in mid-April 2024, there was little evidence of the “trough of disillusionment.”
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Does AI gain surprise (“emergent”) capabilities?
Should it surprise us that AI agents “suddenly acquire new capabilities?” Maybe not, says a study from Stanford researchers.
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Which GTM practices most impact performance?
Focus on partners, pipeline, people, and process. Specifically…
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What did we learn in a year of GenAI research?
Here are three key takeaways from training 500+ professionals at 130 companies how to use AI in GTM.
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How do software startups grow via customers?
This week, Ellie Wu and I challenged the TechCrunch Disrupt audience to boost their growth and profitability by forming a PACT between their Marketing and Customer Success (CS) teams. Here were the takeaways: Growth and profits sunk in 2022. The median B2B SaaS growth rate dropped by 12pp and profit margins by 5pp (1). That’s…
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When should marketers start using generative AI? Yesterday.
In the spring, Insight Partners portfolio company Writer uncovered that nearly 2 in 3 companies of >1k employees had already purchased a GenAI tool or made plans to do so this year.
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Do marketers get their firm into all the deals they should?
Marketers: Are you in all the deals you could be? Probably not, says data recently published by 6sense Research. What should you do about it?
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Are marketers doing one thing yet measuring another?
More than 2/3rds are still tracking MQLs and “marketing-sourced” opps. Instead, most marketers should use account-based measures. Why are marketers still doing one thing yet measuring another?
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How do CMOs lead a lean go-to-market?
B2B tech marketing is about connecting to customers. And it’s incumbent on marketing leaders to use every shortcut available to create those connections. Unfortunately, many are induced to wasteful behavior by old habits, poor targeting, and martech vendors selling a “pipe[line] dream.”
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How much revenue should come from existing customers?
If you’re below benchmark, you might be missing upsell and cross-sell opportunities. Here’s how to grow faster by expanding your opportunity mix.
Jared Brickman
Technology Marketing Leader, MBA
Marketing new tech
At leading software investor Insight Partners, I advise the executive leaders of our portfolio companies.
My research, as well as my 15 years of operating experience, span product marketing, account-based marketing (ABM), post-sale marketing, attribution, and applied generative AI.
Speaking & Media
Get marketing best practice insights from the world’s leading portfolio of tech companies: Call on me for lectures, expert interviews, and other like engagements. See Media Kit →
Awards & Credentials
MBA, Duke University; PMP, Project Management Institute; OpsStars “Most Cutting-edge Program of the Year” Finalist, Webby Award Honoree, Telly Award, Canne Lions Shortlist, SABRE Finalist, Silver Anvil
Jared Brickman 